The power of irreverent intervention in 'Logo in Real Life'

What happens when graphic design icons become open works? The answer can be found in Set Margins’ new release Logo in Real Life by Italian graphic designer, researcher and @logo_irl Instagram account founder Michele Galluzzo. A book about the meanings and functions of corporate logos and how those change when absorbed, appropriated and hacked into real-life, critical, humorous or semi-reverent contexts, Logo in Real Life concentrates on “the social life of logos and the active engagement of end users,” with chapters on the adaptation of the Pirelli “P”, Fiorucci and plagiarism, vagabond logos, the anti-authorial graphics of LGBTQIA+ movements, and more.

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Published by Set Margins’ publications, 2026

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