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GRAPHIC DESIGN

PUBLISHER
Set Margins' publications

BOOK FORMAT
Paperback, 9 x 11.75 in. / 264 pgs / 138 color / 29 duotone / 39 bw.

PUBLISHING STATUS
Pub Date
Active

DISTRIBUTION
D.A.P. Exclusive
Catalog: FALL 2023 p. 68   

PRODUCT DETAILS
ISBN 9789083270678 TRADE
List Price: $25.00 CAD $36.00

AVAILABILITY
In stock

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THE SPRING 2025 ARTBOOK | D.A.P. CATALOG

Artbook | D.A.P. Catalog Cover Link
Preview our SPRING 2025 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
  

SET MARGINS' PUBLICATIONS

What Is Post-Branding?

How to Counter Fundamentalist Marketplace Semiotics

Edited with text by Jason Grant, Oliver Vodeb.

Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding’s neoliberal orthodoxy

Brands aren’t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?
A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts’ main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.


PRAISE AND REVIEWS

The Daily Heller

Steven Heller

A guide as well as a dictionary of pictorial rhetoric.

What Is Post-Branding?

in stock  $25.00


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