Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911
Text by Diane V. Silverthorne, Dan Reynolds, Megan Brandow-Faller.
A landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translations
The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Fläche (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world. This full-size facsimile of all 14 issues of Die Fläche lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance. Die Fläche is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
PRAISE AND REVIEWS
PRINT
Steven Heller
One of the most exquisitely beautiful, expertly crafted facsimile editions I have ever held in my hands... a production masterpiece.
theviennasecession.com
Roberto Rosenman
One of the most exciting graphic design books of the year....Given that copies of the original periodical are exceptionally rare, this facsimile version is a unique opportunity to see the complete volumes gathered together.
typeroom
It is a valuable compilation and rare testimony of the Vienna Secession’s creative glory and lasting importance. It is an artifact itself, essential for designers, academics, artists and art enthusiasts.
author of Pioneers of Modern Graphic Design: A Complete History, Graphic Design in Germany: 1890-1945
Jeremey Aynsley
Including a complete English translation of all its texts, without doubt this publication will become a standard reference on Die Fläche. It is a magnificent achievement, destined to be enjoyed as an object of pleasure and a delight to the reader.
BLAG
Hope Meng
In short, this book provides a glimpse into a cutting-edge movement that experimented with concepts of flatness, abstraction, and reduction—tools that are oft-used in the modern design toolbox—and, as such, offers many lessons and inspiration for our practice today.
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Featured spreads are from Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911, the exquisite new release from noted publishers of all things typographic, Letterform Archive Books. Presenting all fourteen issues of the Vienna Secession magazine Die Fläche (The Surface) in full-size facsimile, alongside new essays and translations, this 344-page hardcover features a whopping 400 color reproductions and 25 more in black-and-white. “The opportunity to look back at the unique contribution to the graphic arts represented by this reproduction of Die Fläche will hopefully inspire and stimulate new thought and practice,” Diane V. Silverthorne writes. “It was indeed the product of a time full of contradictions. Its progenitors and contributors, energized by sheer exuberance, skills, originality and shared aims, were rooted in late Romanticism, yet forward-thinking to the modern world. Their ambitions extended far beyond the surface of the page: to revolutionize the ways ordinary life was lived.” continue to blog
Featured spreads are from Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911, the exquisite new release from noted publishers of all things typographic, Letterform Archive Books. Presenting all fourteen issues of the Vienna Secession magazine Die Fläche (The Surface) in full-size facsimile, alongside new essays and translations, this 344-page hardcover features a whopping 400 color reproductions and 25 more in black-and-white. “The opportunity to look back at the unique contribution to the graphic arts represented by this reproduction of Die Fläche will hopefully inspire and stimulate new thought and practice,” Diane V. Silverthorne writes. “It was indeed the product of a time full of contradictions. Its progenitors and contributors, energized by sheer exuberance, skills, originality and shared aims, were rooted in late Romanticism, yet forward-thinking to the modern world. Their ambitions extended far beyond the surface of the page: to revolutionize the ways ordinary life was lived.” continue to blog
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911
Published by Letterform Archive Books. Text by Diane V. Silverthorne, Dan Reynolds, Megan Brandow-Faller.
A landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translations
The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Fläche (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world.
This full-size facsimile of all 14 issues of Die Fläche lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance.
Die Fläche is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
