A look at the marketing, packaging and design choices that transform food into products
On a daily basis, tens of thousands of food products fight for our attention in supermarkets. It’s a miracle that we manage to choose what we want from the overwhelming supply. Designers play a crucial role in this. They package food and transform it into products that appeal, inform and seduce us. The designer is the indispensable mediator between the producer and us, the consumer. As artisans of alienation, designers make up stories, create illusions and dream images.
Food Is Fiction places these stories in the context of the rise of the food industry and contemplating the future of food. Drawing on historical and contemporary visual material ranging from early advertising for classic brands such as Van Houten and Van Nelle to "food pornography," astronaut food and gastrophysics, Linda Roodenburg (author of the Rotterdam Cook Book) shows how the designer’s language conforms to the spirit of the times, uses stereotypes and prejudices or anticipates social changes.
Featured image is reproduced from 'Food Is Fiction.'
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FORMAT: Pbk, 6.75 x 8.5 in. / 272 pgs / 250 color. LIST PRICE: U.S. $30.00 LIST PRICE: CANADA $45 ISBN: 9789462084674 PUBLISHER: Nai010 Publishers AVAILABLE: 3/19/2019 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Active AVAILABILITY: In stock TERRITORY: NA LA ME
Published by Nai010 Publishers. By Linda Roodenburg.
A look at the marketing, packaging and design choices that transform food into products
On a daily basis, tens of thousands of food products fight for our attention in supermarkets. It’s a miracle that we manage to choose what we want from the overwhelming supply. Designers play a crucial role in this. They package food and transform it into products that appeal, inform and seduce us. The designer is the indispensable mediator between the producer and us, the consumer. As artisans of alienation, designers make up stories, create illusions and dream images.
Food Is Fiction places these stories in the context of the rise of the food industry and contemplating the future of food. Drawing on historical and contemporary visual material ranging from early advertising for classic brands such as Van Houten and Van Nelle to "food pornography," astronaut food and gastrophysics, Linda Roodenburg (author of the Rotterdam Cook Book) shows how the designer’s language conforms to the spirit of the times, uses stereotypes and prejudices or anticipates social changes.
