The recent reopening of the Stedelijk Museum, Amsterdam, saw the inauguration of a spectacular new edifice as well as a new style of museum. The Style of the Stedelijk is a fascinating account of the Museum’s unique relationship with graphic design and its search for a new visual identity. Design historian Frederike Huygen and filmmaker Lex Reitsma trace the process that began in 2008 with the opening of a competition for a new visual identity under the Museum’s then Director, Gijs van Tuyl. The book looks at the participating designers and their proposals and the graphic concept ultimately developed by Mevis & Van Deursen under the Museum’s current General Artistic Director, Ann Goldstein. The book and accompanying DVD documentary are published as the second installment of the Premsela Design Stories series.
FORMAT: Pbk, 5.5 x 7.5 in. / 160 pgs / illustrated throughout / DVD (PAL only). LIST PRICE: U.S. $29.95 LIST PRICE: CANADA $39.95 ISBN: 9789462080195 PUBLISHER: nai010 publishers AVAILABLE: 3/31/2013 DISTRIBUTION: D.A.P. RETAILER DISC: TRADE PUBLISHING STATUS: Out of stock indefinitely AVAILABILITY: Not available TERRITORY: NA LA ME
The Style of the Stedelijk Designing for a Museum DVD and Book
Published by nai010 publishers. Text by Frederike Huygen.
The recent reopening of the Stedelijk Museum, Amsterdam, saw the inauguration of a spectacular new edifice as well as a new style of museum. The Style of the Stedelijk is a fascinating account of the Museum’s unique relationship with graphic design and its search for a new visual identity. Design historian Frederike Huygen and filmmaker Lex Reitsma trace the process that began in 2008 with the opening of a competition for a new visual identity under the Museum’s then Director, Gijs van Tuyl. The book looks at the participating designers and their proposals and the graphic concept ultimately developed by Mevis & Van Deursen under the Museum’s current General Artistic Director, Ann Goldstein. The book and accompanying DVD documentary are published as the second installment of the Premsela Design Stories series.
