Christian Philipp Müller: Branding The Campus

FORMAT: Clothbound, 6.5 x 9 in. / 144 pgs / 19 color / 151 b&w
LIST PRICE: U.S. $19.95
LIST PRICE: CANADA $25
ISBN: 9783933807427
PUBLISHER: Richter Verlag
AVAILABLE: 4/2/2002
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Out of print
AVAILABILITY: Not available
TERRITORY: NA LA ASIA AU/NZ AFR ME

D.A.P. CATALOG: SPRING 2002

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Christian Philipp Müller: Branding The Campus

Published by Richter Verlag.
Essays by Beatrice von Bismarck, Thorsten Clauszen, Florence Lipsky, Masao Miyoshe, Karin Pratorius, Astrid Wege, Ulf Wuggening,

In his most recent art project, Branding the Campus, Christian Philipp Muller considers the representation of the university in the public sphere. Taking the University of Luneberg as its main site of inquiry, Muller's investigations reveal that "branding" is not simply the creation of identificatory signs. Branding the Campus problematizes the commercial pressures put on universities of late, pressures which affect the content and social criteria of academic culture. Textual and photographic documentation of Muller's two-part permanent installation is accompanied by essays examining the methodological and content-oriented relationship between this work and the artist's previous projects.

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