Branding From A To Z

FORMAT: Paperback, 7.25 x 9.5 in. / 64 pgs / 37 color / 15 b&w.
LIST PRICE: U.S. $19.95
LIST PRICE: CANADA $25
ISBN: 9783775791595
PUBLISHER: Hatje Cantz
AVAILABLE: 2/2/2004
DISTRIBUTION: D.A.P.
RETAILER DISC: TRADE
PUBLISHING STATUS: Out of print
AVAILABILITY: Not available
TERRITORY: NA LA

D.A.P. CATALOG: SPRING 2004

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Branding From A To Z

Published by Hatje Cantz.
By Bernd Kreutz.

We live in a world of brands. Brands play a crucial role in business competition, but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes and desires, for experiences and expectations. They evoke emotions and associations. Branding From A to Z is a purely visual crash course in the essence and impact of brands, alphabetically pairing symbols with images, so that the “C” of Campbell's Soup is paired with a photograph of Che Guevara; the “D” of Disney with a whimsical portrait of Salvador Dalí; the sign for the Euro with Albert Einstein's mug; McDonald's Golden Arches with Marilyn Monroe, skirt aflutter over a gusting grate; the royal blue “Q” of Q-Tips with the even more royal Queen Elizabeth II; and all the way to the swishy “Z” of Zurich Insurance, paired with Frank Zappa, who sits quizzically upon a toilet.

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